Design Research Portfolio
I imagine people as my relatives, the aunts and uncles I'm invested in helping. I seek to understand them by listening, observing, hypothesizing and measuring their behavior, patterns, attitudes and values. Where business is concerned with creating value and changing behavior to impact revenue; my job is to articulate and advocate for humans acting as users and consumers by informing insights and bringing clarity.
I work across life-cycles: exploring|discovering, designing|making, marketing|selling, engaging|supporting. I move between physical, digital and experiential, deep diving into industry verticals and problem spaces. I thrive with diverse teams in fast-paced environments. My love for change is a catalyst for my breadth of experience.