Challenge: Manufacturing sectors are filled with opportunities for new tools, processes and job creation. With an aging workforce looking to retire soon, manufacturing must become labor efficient while improving tools and processes to lower cost, reduce environmental impacts and attract younger workers.
Process: Manufacturing facilities from around the country were selected for in-house ethnographic studies over a 3 month period. Observations and interviews were used to identify key pain points and opportunities for technological innovations.
Outcome: Findings from these studies enabled the development of a new manufacturing tool including new integrated processes and opportunities for new high skilled jobs. Key insights from these studies were used in subsequent generative research rounds to refine new tools and features.
My Role: I was the leader researcher for the studies, conducting all interviews, synthesizing results, facilitating subsequent generative workshops and presenting results.